We challenge the status quo in what is a workspace with the design of Alley’s 40,000-square-foot flagship location in Chelsea. We designed a space that is more than just aesthetically appealing, but is also influenced by culture and a sense of community. Each of the three floors at Alley has its own theme which permeates through the nooks and crannies of the space. From the barber shop restroom to the cabin fever phone booth, the occupants can engage in an array of unique experiences that are unlike that of a normal work environment. The circulation space created between the offices, meeting rooms and other programmatic elements promote interaction between unrelated entrepreneurs creating a unique environment for networking.